Hi there! I’m Jessie, a product designer, creative thinker, and third‑year Statistics major (Computer Science focus) at UBC
Where it all began 🎬
Short on time?
If you’re wondering, “Wait, she’s studying Statistics but pursuing UX design? How does that work?”—trust me, I get that a lot. So, here’s the story.
For as long as I can remember, I’ve loved working with numbers, solving puzzles, and making sense of data. Naturally, I thought I’d end up in a data-heavy career like a data analyst or scientist. In high school, I even completed a data analyst internship, which felt like the perfect first step.
But during that internship, I got curious about other roles and asked my manager if I could explore different teams. That’s when I discovered UX design. I didn’t know much about it, but I’ve always been drawn to creative work, so I decided to check it out.
When I learned that UX design blends data and design—two things I genuinely enjoy—it felt like the perfect fit. I realized data plays a huge role in shaping great designs, and I could use my skills in both areas to create meaningful solutions. That was my lightbulb moment, and I’ve been pursuing UX design ever since.
So here I am, a stats major with a love for UX design, combining the best of both worlds to make life a little easier for people like you and me. It’s been quite the journey, and I’m excited to keep learning and growing.
My design philosophy 🍿
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I am creating data-driven experiences that resonate on a human level.
5/5
I'm not merely crafting beautiful interfaces;
4/5
I love understanding not just what users say they need but what the data suggests they need.
3/5
I find it fascinating to connect the dots between the stories users live every day and the stories that data tells.
2/5
I believe that at its core, technology is personal, intuitive, and human.
1/5
Career highlights 🎞️

This summer, I will be joining the Rightsholder Experience Team, designing primary ticketing solutions for venues, sports teams, and live entertainment organizations.

I was part of the AI for Product Teams initiative (under IBM’s AI and Automation division), where I designed AI chat interfaces & prompt-engineered models to power 11 agent workflows accelerating product tasks (research, design, content, PM, engineering), while testing proof-of-concepts and driving ~1100 daily user messages.

I also led redesigns of 2 internal GenAI enablement platforms, improving responsible AI education & adoption across 13000+ product org members, while creating branding and logos for 2 AI applications in Adobe Illustrator.

I also has the opportunity to lead IBM Software’s AI productivity research initiative (600+ responses) with insights reviewed by executive leadership to inform AI adoption strategy & future product roadmap decisions; awarded IBM Patterns design education.

I was part of the Plutus team, working on a spend management platform for cloud services to increase visibility on enterprise cloud spend for finance teams (first design intern on the team).

I led end-to-end design of 5 reporting tools and dashboard, introducing multidimensional reporting & interactive data visualizations.

On top of that, I partnered closely with the UX Design Specialist to launch cross-platform reporting features, reducing decision-making & analysis time for stakeholders.

I carried out UX audits and redesigned 4 websites serving 1.8M+ annual users, optimizing content strategy and info architecture, while aligning faculty & departmental branding, to improve usability and navigation.

I then built the redesigned websites using Drupal CMS, achieving a 140% increase in total users and a 131% improvement in engagement within 3 months post-launch.

I also crafted scalable card components adopted across multiple platforms, building and documenting design system assets to streamline designer-developer handoff, reduce inconsistencies, and accelerate implementation workflows.

I conducted heuristic evaluations and resolved navigation and accessibility issues within a B2B loyalty management platform for retail and e-commerce, improving usability across complex enterprise interfaces.

I also analyzed customer purchasing patterns in Python using Market Basket Analysis and association rule algorithms, informing AI-driven recommendation features for customer loyalty experiences.

Although I started as a data analyst intern, I quickly developed a deep appreciation for UX design.

Leadership in focus 📽️

Leading Figma’s first UBC Campus Leader cohort, organizing events, workshops & resources on behalf of Figma.

VP Partnerships (2026 - now) | Prev. Logistics Director (2025 - 2026)

Growing a design club of 200+ members through design competitions, sprints, workshops, and networking events.

Design Lead (2025 - 2026)

I directed design initiatives across 4 client projects within UBC’s largest software engineering club, mentoring 10 junior designers through workshops as well as cross-functional collaboration and developer handoff practices.

UX Designer • Nom Appetit (2023 - 2024)

I designed a social restaurant tracking app in collaboration with developers and PMs, performing A/B testing which resulted in a 21% increase in task completion rates.

Lead UX Designer

I led the end-to-end design for a volunteer management system with shift scheduling and analytics, leveraging research insights to reduce manual effort by 72%.

Lead UX Designer

I conducted a UX audit to redesign GISAU's (Gado-Gado Indonesian Student Association of UBC) website while building the club's design system using Figma variables and variants.

I also crafted the gaming hub design with gamification elements and micro-interactions aimed to enhance student learning and productivity, boosting engagement by 26% and daily users by 12%.

When I’m not busy designing, I...
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👀
binge-watch K-dramas (and Harry Potter!)
🎫
regularly go to concerts
🎧
listen to K-R&B and Mandopop
🎹
play the piano
🧁
love to cook and bake
💎
look for hidden gem cafés and restaurants
✈️
travel and explore new places
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indulge in all things matcha